A Brewery Is Making Beer From Rejected Corn Flakes

first_imgStay on target Food waste is a serious problem. Fortunately there are some very clever folks out there coming up with creative ways to deal with it. Many of those people happen to be brewers.Take, for example, the men and women of Seven Bro7hers and BrewDog over in Manchester. They recently got together with Kellogg’s in the U.K. to help make the company a bit more sustainable.How are they doing it? By taking Corn Flakes that don’t quite measure up to Kellogg quality standards and turning them into beer. Flakes that are too big, too small, or overcooked were upcycled into a limited edition brew they’re calling Throw Away IPA.The project got underway last summer and now the limited-edition beer is finally on sale.What Seven Bro7hers and BrewDog cooked up is a milkshake IPA. It’ll be packed with hoppiness thanks to a combination of citra and amarillo (a particularly potent floral and citrus-y hop). Vermont yeast is also used, which can help balance out super-hoppy IPAs like this one.BrewDog was the perfect partner for a project like this. They’ve always taken a maverick approach to brewing, and they love collaborations. In fact, they open sourced the entire 325-beer BrewDog recipe book so anyone with the desire and patience to give it a go can experiment with their creations.Kellogg’s teamed up with @SEVENBRO7THERS to turn its ‘ugly’ Kellogg’s Corn Flakes into ‘Throw Away IPA’. This limited edition beer is made from flake considered to be too big, small or overcooked to make it into our packs! Give it a try while stocks last! #ThrowAwayIPA pic.twitter.com/XnFhQH4tzK— Kellogg’s UK & IRE (@KelloggsUK) December 4, 2018Seven Bro7hers is also pretty comfortable doing things that are outside the norm. They’re currently running a crowdfunding campaign that they hope will provide the capital the need to expand their operation and start canning in house.Things are looking good so far. They’ve raised more than £370,000 (around $467,000) from  just 571 investors.As for Kellogg’s, well… Let’s hope that Throw Away IPA was the start of a trend. Kellogg’s has plenty of other grain-based products that might fail quality inspections and there’s no shortage of brewers who would love to get their hands on them.More on Geek.com:Dead Fish Parts to Power Norwegian Cruise Ships by 2021These Eco-Friendly Jackets Are Stuffed With Bison FurThese Vegan Shoes Are Made From Recycled Coffee Grounds San Diego to Build Charging Stations for 3,000 Electric Buses, TrucksHydrogen-Powered Plane Can Fly 20 Passengers Up to 500 Miles last_img read more

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