A special guest, Joel Vanderbush, from Animalia explains how he tailors his animal show for kids with special needs. You can find more information at Animalia.usHaving trouble viewing the video? Click Here!Click here to visit our archived videos.To view Closed Captioning, click on the “CC” in the lower right corner of the video.Share this…TwitterFacebookPinterestLinkedInEmailPrint RelatedMonday Tech Tip: Adaptive MarionettesJuly 2, 2012In “Easter Seals Crossroads”Monday Tech Tip: Amazing BarryJuly 16, 2012In “Easter Seals Crossroads”Monday Tech Tip: Aumax S Video MagnifierJune 4, 2012In “Products and Devices”
SaaS leader joins SAP PartnerEdge, releases Zilliant Price Manager on SAP App Center, and opens new European officeZilliant, an industry leader in AI-driven pricing and sales growth solutions, today announced that it is joining the SAP PartnerEdge program and releasing Zilliant Price Manager integration with SAP Cloud Platform. Additionally, Zilliant has strategically expanded by opening its third European office co-located at SAP headquarters in Walldorf, Germany.Zilliant’s Price Manager application is now available to explore and purchase on the SAP App Center, bringing immediate benefit to businesses running SAP solutions by consolidating core pricing tasks, eliminating manual processes and enabling pricing teams to identify and prevent profit leakage across the business. The new release rounds out Zilliant’s price optimization and management SaaS offering to businesses that use SAP solutions, many of whom already benefit from Zilliant’s industry-leading AI-driven pricing optimization and sales growth solutions. Supporting the SAP Cloud Platform also allows businesses with SAP on-premises solutions to leverage the latest technological innovations and cloud solutions from SAP and Zilliant.The SAP PartnerEdge program gives Zilliant access to leading intelligent technologies and platforms from SAP to rapidly design, develop and bring to market new integrated applications. In addition, Zilliant will now deepen its existing cloud-based offerings with SAP Cloud for Customer, SAP® C/4HANA and SAP S/4HANA.Marketing Technology News: New Global Report Reveals 9 in 10 Companies See ‘Self-Service’ as the Future for Customers“Zilliant is honored to expand our relationship with SAP through this technology and business partnership,” said Greg Peters, Zilliant CEO. “As leading B2B companies turn to SAP to help them digitally transform and create the Intelligent Enterprise, Zilliant’s AI-driven pricing and sales growth solutions enable our mutual customers to maximize the immediate value of every transaction and lifetime value of every customer. Customers that have deployed Zilliant as a part of their digital transformation have achieved return on investment within six months of deployment, funded additional initiatives, and accelerated their transformation initiatives.”Zilliant’s new office, co-located on the SAP world headquarters campus in Walldorf, Germany, allows Zilliant to accelerate its growth within the region in collaboration with SAP. With offices now in London, Paris, and Walldorf, customers across Europe benefit from Zilliant’s industry-leading strengths including best customer satisfaction, highest value delivered, and fastest time-to-value, per the IDC MarketScape: Worldwide B2B-Focused Price Optimization Applications 2018 Vendor Assessment.Marketing Technology News: Freshworks Joins Hands With OrangeOne Corporation, to Aid Digital Transformation of Businesses in JapanA world leader in end-to-end pricing solutions for B2B, Zilliant solves pricing and sales challenges for enterprise customers operating in complex B2B product and sales environments. Included in Zilliant’s comprehensive set of AI-based SaaS pricing solutions are the following:Zilliant Price Manager helps pricing teams establish, manage and automate the pricing process, adjust prices quickly and accurately, and visualize the financial impact of price changes.Zilliant Price IQ is a market-leading AI-powered price optimization solution, delivering predictive and proactive guidance to pricing, sales and management.Zilliant Deal Manager automates the ‘Deal Desk’ and creates collaboration between pricing and sales to ensure the best prices on every deal.Zilliant Sales IQ provides predictive analytics and sales guidance that identifies cross-sell, upsell and customer retention strategies for every customer account.Zilliant Sales Planner delivers AI-derived sales analytics and insights that help your sales teams spot customer specific opportunities, take actions that increase sales wins with existing customers, and provides closed-loop collaboration tracking to enable effective sales performance.Zilliant IQ Anywhere is an API framework that allows Zilliant’s insights to be delivered across every engagement with the customer, ensuring that every selling interaction, regardless of channel, is optimized.Marketing Technology News: Epicor Acquires Auto Care CRM Systems Provider MechanicNet Zilliant Announces New Partnership with SAP and Major Expansion in Europe, the Middle East and Africa PRNewswireJune 13, 2019, 3:34 pmJune 13, 2019 AINewsPartnershipSaasSAPZilliant Previous ArticleMarTech Interview with Waleed Al-Atraqchi, President at CJ AffiliateNext ArticleHow to Use Data To Achieve A Successful Life Sciences Product Launch?
Why Online Coupons Connect With the Ultimate Smart Shopper: The Millennial Dan CohenJune 28, 2019, 9:00 amJune 26, 2019 Smart shoppers are, well, smart for a reason. While many of us simply browse e-commerce platforms for the best price, this consumer segment does not settle for the first offer they see. Rather, they want to get the best possible product for the best possible price and are willing to work for it. This means investing in research, mobile search and, ultimately, online discount coupons.Discount codes and coupons are still around for a good reason – they work all these generations later, with the internet bringing them a new level of ubiquity and usability. This marketing tool works well to attract the smart shopper, an important demographic which buys regularly.Smart shopping does not equate to budget shopping, rather customers are getting smarter with their money. That means using deals and discount offerings to their own advantage. Conversely, smart retailers have the ability to use coupons to attract the shopper of today with conditional, unique or time-limited coupons as an immediate call to action: something which we know works with millennials.A millennial worldSmart shopping is typified by an investment of time and effort to unlock price savings for the best product – and this is something millennials have been brought up doing. Aged between 23 and 38, Millennials will soon make up the largest single generation in the U.S. This demographic has grown up in a digital age where sleuthing and searching for the best deal is second nature.Millennials earn less than the previous generation and spend their money accordingly. They are a frugal group, with more than one-third reporting to use discount coupons frequently. Clearly, discount coupons are a useful way to attract and keep this increasingly vital consumer.Why coupons?Coupons empower smart shoppers to try new products and new brands at low prices – and it has been proven that coupons bring customers to purchase. Some in the marketing industry propose what is known as the coupon myth: customers get to the checkout stage but then leave to find a coupon. In reality, as highlighted by Google and comScore, coupons drive sales: 94 percent of shoppers were not on the website prior to finding a coupon. This supports the view that coupons persuade shoppers to purchase. Perhaps this tangible impact for both shoppers and retailers is why 31 billion online discount codes are expected to be redeemed worldwide during the course of 2019.The proof of coupon success is in the numbers: Research from inmar suggests more than 80 percent of respondents changed their shopping habits as a result of a discount code.Coupons have existed in one shape or form since 1887. The budgetary restrictions and uncertain economics we are facing, however, give renewed value to promotional coupons for both consumers and retailers. They are a tool – and the exciting part is that this transformation and integration of coupons into modern shopping is far from finished. Smartphone use and media partnerships are set to take the relationship to the next level.Coupons and smart shoppers: togetherThe truth is that online coupons are not simply for smart shoppers, but for smart brands as well. The connection between a savvy buyer and an attentive brand should not be underestimated. It is a two-way relationship, with coupons getting smarter and companies uncovering better ways to connect with consumers and the all-important millennial market.A prime example is that offered by media partnerships. The combination of trustworthy content alongside online coupons allows advertisers to tap into a new and significant audience through coupon sites in news outlets – a win-win for publishers, advertisers and customers alike.Methods of coupon advertising and technology are moving with the times and mirror how younger, tech-savvy people consume content. Two-thirds of the U.S. population owns a smartphone and spend more time on their phones than watching television. This creates the perfect opportunity to access and persuade a millennial audience. For example, Burger King used smartphone geolocation to offer hamburgers for 1 cent when ordered from their app within 600 feet of any McDonalds. This attention-grabbing mixture of a promotional campaign and location-based offering is appealing for the smart shopper.Cookieless Tracking, Artificial Intelligence (AI), Blockchain technology, Chatbots, and Proximity Marketing have already started to shake up the coupon industry, with even voice-activated voucher codes an example of what the future holds.Smart retailers are best advised to require calls to action and conditionality in their coupon advertising to convert into sales – and these can be crafted in such a way to ultimately benefit the retailer. Deals, for example, give a $10 discount on purchases of more than $100 encourage the shopper to make larger purchases in order to unlock the promotion. This can benefit advertisers by delivering a higher average basket price.Furthermore, unique coupons that offer immediacy or limited time discounts encourage the shopper to buy. The suggestion that coupon deals must offer big discounts which never run out and cover the entire store simply is not true. In reality, coupons today are being used in many intelligent ways and this is where the market seems to be going.ConclusionMedia partnerships, driving offline to online, and delivering deals in a way that cannot be ignored needs to be the aim of the game – and this can only be attained when advertisers, networks, and voucher code partners work together as one. The goal is the same here, so one consistent strategy across partners is a sure-fire way to convert browsers into shoppers.The millennial is ready and waiting to buy – advertisers just need to give them a smart enough reason to.Read more: Does Gen Z Marketing Hold Key to Brand Loyalty? advertisersArtificial IntelligenceGen Z Marketingmillennialonline coupons Previous ArticleVonage Reinforces Its Position as Innovator in Programmable Business Communications With Strategic Partnership With SendinblueNext ArticleTechBytes With Kevin Dean, President of Marketing Services at Experian
Weekly Podcast About The Power of In-Person Experiences and Events Debuts Featuring Guests from Yext, Dow Jones and SXSWBizzabo, the world’s leading end-to-end Event Success Platform, announced the launch of its new podcast Series, IN-PERSON. The first three episodes will air on June 26, at 12:00pm ET, and will feature Lindsay McKenna (VP of Revenue Marketing at Yext), Kira Willner (Executive Director of Brand Experiences at Barron’s Group, a division of Dow Jones & Company) and Hugh Forrest (Chief Programming Officer at SXSW). Each episode of IN-PERSON will explore the origins, perspectives and best practices of leaders – both inside and outside of in-person marketing.IN-PERSON tells the stories behind the world’s biggest professional events and the leaders who make them happen. Each episode of IN-PERSON will treat listeners to an in-depth conversation between IN-PERSON’s host, Brandon Rafalson, and leaders from companies such as Forbes, Sprint, InVision, plus many more.“At SXSW, we are passionate about bringing together people and communities,” said Hugh Forrest, Chief Programming Officer at South by Southwest (SXSW). “It’s great having the opportunity to share our values and our approach to events in the hope that it may provide inspiration to others. Given that there are so many more events today than there were 30+ years ago when SXSW launched, I think now is the right time to engage in more conversations around best practices in this industry.”Marketing Technology News: Chris Torres Writes First Ever Marketing Advice Book for the Tours and Activities Industry“Podcasts like IN-PERSON are a great resource for professionals in the global events and media industries,” said Kira Willner executive director of Brand Experiences at Barron’s Group, an investment and luxury lifestyle publishing unit within Dow Jones. “In-person experiences are shaping the media and marketing landscape, and it’s an honor to have been one of the first guests on the show.”Bizzabo, which has more than doubled its revenue in the last year, is already working with event leaders such as INBOUND, SaaStr, Forbes, Gainsight, Drift and many of the world’s most impactful professional events. The company’s data-powered technology enables enterprise and mid-market organizations to unlock the full value of events. By making it easier to create, manage and execute every aspect of the event lifecycle, the platform helps companies maximize ROI for their event marketing strategies.Marketing Technology News: Taptica International Rebrand Reflects Video Advertising Leadership“A recent study conducted by our team shows that 84 percent of C-suite level executives at leading companies believe in-person events are a critical component of their company’s overall success,” said Alon Alroy, Co-Founder and Chief Customer Officer of Bizzabo. “This further strengthens our belief that in an increasingly digital world, person-to-person exchanges are key for a winning marketing strategy. Our new podcast series, IN-PERSON will explore the viewpoints of leaders, across many different industries on their in-person marketing strategies, creating a touchstone of best-practices for marketers looking to stay one step ahead of the competition.”Marketing Technology News: SEMI Teams with Cornell University to Accelerate Technology Development Using Machine Learning and AI Bizzabo Launches New Innovative Podcast Series “IN-PERSON” MTS Staff WriterJuly 1, 2019, 2:56 pmJuly 1, 2019 BizzaboEvent Success PlatformIN-PERSON”Marketing TechnologyNewspodcast Series Previous ArticleMarTech Interview with Jeanne Hopkins, CMO at LolaNext ArticleLanguage I/O Enhances Zendesk Integration with Live Chat Translation
Tell us about your role and the team/technology you handle.I am Co-Founder and CEO of Namogoo, the company leading the fight against Online Journey Hijacking — a rapidly growing challenge facing e-commerce brands. We have 100 employees across our offices in Israel, Boston and London. To date, we’ve raised $29 million in investments and are working with over 100 of the world’s largest online brands by protecting their digital investments. Amongst our customers, you can find Asics, Tumi, Dollar Shave Club, Argos, Office Depot, Build.com and many others.What is Online Journey Hijacking? How does it impact e-commerce experiences?Online Journey Hijacking happens when unauthorized ads are injected into consumer browsers. These unsanctioned promotions are injected by digital malware that infects browsers and devices when users install software downloads or program updates, or in other cases, when they connect to public WiFi networks. Once digital malware is running on the web browser or device, online consumers are exposed to injected product ads, pop-ups, banners, and in-text redirects when browsing e-commerce sites. Because this malware resides on the consumer’s browser or device, server-side security solutions lack visibility or control over the problem. In short, the e-retailer probably doesn’t even know the problem exists.This comes at a significant cost to online brands, and it robs them of between 2-5% in annual revenue.In the digital commerce arena, any interruptions distracting customers away from the intended online experience hurts the ability of businesses to convert and retain site visitors and generate revenue. These brands make huge investments into building a winning customer journey, but at the end of the day, 15-25% of their users are not receiving this experience as it was intended, and instead undergo an experience littered with unauthorized ads that redirect them away from the original site, and possibly even harm brand reputation.How do you leverage AI and Machine Learning to prevent and warn against the hijacking of online journeys?Most online shoppers and retailers are not aware of Online Journey Hijacking. It is our mission to educate the industry about this problem. Namogoo’s proprietary code identifies which users are impacted by unauthorized ads and makes sure these ads or interruptions will not show up on their browsers while visiting a Namogoo customer website.To combat this problem, Namogoo is using Machine Learning and AI technology to classify web patterns, identify new and suspicious web activity, and flag new malware-driven injections. This capability is critical since these malware injections keep evolving with new mutations on a daily basis. To put this into perspective, Namogoo’s technology is analyzing hundreds of millions of web session on a weekly basis.Which geographies and customer groups are most infected with these hijacking cases?Namogoo’s data shows that Online Journey Hijacking is impacting users across every region in the world. Since it is a client-side problem, consumers from the U.S., Europe, Latin America, and other locations are impacted in the same manner. Between 15-25% of consumer traffic is infected with unsanctioned injections.One of the most common misconceptions regarding infected users is that they are less digitally savvy and are not as important a target audience for e-commerce businesses to focus on. But our data shows exactly the opposite: The most active online shoppers are more inclined to download extensions and other web services that are surreptitiously bundled with digital malware — and consequently, become infected. While unauthorized injected ads disrupt these users, they are still, on the whole, more active online consumers than the rest of the population. When these distractions are removed from their online experience, they end up converting at more than double the rate of regular, “clean” users whose journeys weren’t hijacked.How can e-commerce brands benefit from your products and services?While there are many benefits to providing an optimal digital experience, the main benefit our customers report is a marked increase in conversion rate and revenue. Our customers are reporting a conversion rate increase of 2-5%. Since we are working with the world’s largest brands, such an increase in conversion rate is a game-changer for these retailers — many of them mention Namogoo as the best-performing solution they have ever used.In addition to the increase in conversion rate, e-commerce brands benefit from overall improvements in their sales funnel, including an increase in Revenue Per Visitor (RPV), and a decrease in checkout abandonment and bounce rates.Last but not least, protecting brand equity is also a major benefit. Today, the online store has become the flagship store that represents the brand, and usually the first go-to destination for both online and offline shoppers. For legacy brands, which have spent years establishing their reputation, having ads from competitors on their homepage or unsavory content featured anywhere on their site has a sharply negative impact on the brand, as most consumers do not realize these ads are running on their browsers and hold the retailer responsible for the poor experience.How do you see Mobile Marketing and Customer Experience platforms growing better with AI and Machine Learning applications?Customer experience is becoming the number one priority for online retailers today. The main benefit of engaging users digitally is the amount of data accessible for retailers to inform better decisions. But capturing these insights efficiently also poses a challenge, as it requires abundant resources to process the data and extract insights. This is where AI and Machine Learning come into play. Retailers today are not looking to collect more data, but rather prefer to buy technology that provides valuable insights extracted from existing data, or even better, to independent actions.What are your predictions on the state of Online Customer Journeys in 2019-2020? How do you see email, video and social media maturing further with better technologies and innovations?The retail world is still undergoing rapid transformation. While the number of channels available for retailers to communicate with consumers has multiplied, consumers are ultimately looking to buy a good product for a good price, and to have a good experience throughout. Retailers must continuously ask themselves who their target audience is and where they can be found and ensure they have a relevant and engaging presence there, be it on social, email, or other channels. Moreover, the amount of “noise” consumers must deal with today is greater than ever. Thus, brands which find creative ways to cut through this noise will emerge as winners.To summarize, I will quote our customer Build.com’s Senior Director of Brand Technology Patrick Berry, “The user experience is not about the flashy feature you have on your website, it’s about making sure the customer is getting what they need without anything in their way.” With over 17 years of experience in the security, commerce and advertising spaces, Chemi is a serial entrepreneur with a track record of leading some of the tech industry’s most innovative companies. Prior to co-founding Namogoo, Chemi was General Manager of DoubleVerify Israel and co-founded Seapai and Reissod. Earlier in his career, Chemi led Production Operations at LivePerson (NASDAQ: LPSN), was Global Business Technology Manager for Aladdin and managed IT Outsourcing for Bynet. TechBytes with Chemi Katz, Co-Founder and CEO, Namogoo Sudipto GhoshApril 30, 2019, 2:30 pmApril 30, 2019 About Namogoo Namogoo is pioneering the field of Online Journey Hijacking Prevention. Namogoo’s holistic platform enables online businesses to deliver a distraction-free customer journey by identifying and removing unauthorized product ads injected into consumer web sessions that divert the customer journey and harm conversion rates. The world’s largest online brands rely on Namogoo to gain control over their online customer experience and consistently improve conversion and business metrics. Leading global brands such as Tumi, Asics, Argos, and Dollar Shave Club have reported increase in conversions by 2-5% with Namogoo’s cloud-based solution. About ChemiAbout NamogooAbout Chemi AIBuild.comChemi Katzemailmachine learningMarketing TechnologyNamogooOnline Journey HijackingRevenue Per VisitorSocial Previous ArticleMarTech Interview with Steve Weiss, CEO, MuteSixNext ArticleHow is Artificial Intelligence Improving Advertising in 2019
Digital Technology, Automation and Sourcing for Contact Centers the Focus of ISG Smartalks Webinar PRNewswireJuly 2, 2019, 10:48 amJuly 2, 2019 July 9 Event to Cover the Importance of All Three Facets to Maximize Contact Center ValueThe use of new technologies and approaches to meet evolving customer expectations for contact center experience will be the focus of an ISG Smartalks™ webinar on July 9, hosted by Information Services Group, a leading global technology research and advisory firm.Wayne Butterfield, director, ISG Automation, and Eleanor Winn, director, ISG Digital Sourcing, will host the live, one-hour session, “Contact Centers of the Future,” at 10 a.m., U.S. Eastern Time, July 9. They will be joined by David Baughan, client services director for Acrinax, a specialist consultant and implementer of customer experience and engagement solutions, and an expert on core contact center technology, to discuss the latest developments in the contact center industry, the gains contact centers are achieving with digital technology, automation and sourcing, and strategies for leveraging technology to meet customer expectations.Marketing Technology News: SEMI Teams with Cornell University to Accelerate Technology Development Using Machine Learning and AI“Contact centers are an important focus for many companies, and the industry is constantly evolving,” Butterfield said. “Customers demand more, and that is driving real change in how businesses communicate with them. Contact centers must transition now to support a broad new range of digital interactions. Our July 9 ISG Smartalks webinar will look at the benefits and options for leveraging digital technology in contact centers, and the steps to take in a digital transformation.”The impact of automation technology is radically transforming the contact center industry, where speech analytics and conversational AI have been major disrupters, and systems pull data from past contacts to provide a holistic view of a customer’s history. Recent ISG research found many enterprises using contact center vendors are also looking for more ways to enable customer self-service and to respond to customer queries made through social media.Marketing Technology News: Chris Torres Writes First Ever Marketing Advice Book for the Tours and Activities Industry“Artificial intelligence and other automation technologies are enabling contact centers to become more intelligent and responsive to customers, in many cases turning them into revenue-generators and profit centers,” Winn said. “Companies that provide customers with an end-to-end customer service experience and the personalized, relevant and timely responses they demand, will differentiate themselves with that level of service. Our July 9 webinar will show enterprises how to start – or make further progress on – leveraging automation to enhance customer experience.”Marketing Technology News: Taptica International Rebrand Reflects Video Advertising Leadership Information Services GroupISG Digital SourcingISG researchISG SmartalksMarketing TechnologyNews Previous ArticleCustom Solution Publishers Should Be Tracking in Google AnalyticsNext ArticleConnected TV is Transforming the Digital Advertising Ecosystem: Extreme Reach’s Latest Video Benchmarks Report Shows 49% of Video Ad Impressions Going to CTV
Extreme Reach Launches AdBridge for Sellers, A New Ad Distribution Platform for Sell-Side Teams and Their Advertising Partners MTS Staff WriterJune 3, 2019, 7:32 pmJune 3, 2019 Extreme Reach (ER) announced the launch of AdBridge for Sellers, a solution built to address the challenges faced by programmers and ad operations teams in a content-everywhere world. The viewer expectation of finding content they love on a myriad of screens and platforms has added tremendous complexity to sell-side workflows as teams look to ensure that quality ads align with quality content everywhere it is seen.AdBridge for Sellers connects the buy and sell sides to simplify the distribution of ad creative to every serving point: OTT, VOD, CTV, Digital and linear TV. The current complexity of this workflow, industry-wide, has prompted many players to begin building their own siloed solutions that essentially act as Operational Walled Gardens that prevent ads from being efficiently distributed and trafficked. This, in turn, creates significant redundancies for brands, agencies, programmers and MVPDs as it multiplies the number of requests for the same creative assets. The multiple hand-offs of those assets that take place between receipt from the buy-side and serving the ad, can result in missed opportunities for all. The buy side misses the chance to get in front of valuable eyeballs and the sell side loses the opportunity to monetize valuable content.Marketing Technology News: New iPad App for Food and Beverage Professionals Takes Menus from Paper to Fully Digital in Less than an Hour“Fragmentation of audience based on new and innovative video delivery platforms is creating complexity on the sell side as ads need to be positioned everywhere,” said Bunker Sessions, VP Sell-Side Solutions at Extreme Reach. “AdBridge for Sellers is shedding light on these challenges and the friction that exists in campaign execution on the sell-side, and delivering a true solution that ensures the industry can realize the full value of every ad impression.”VAST Tags Are Key to Simplified ProcessUsing AI, AdBridge for Sellers taps into the power of VAST tags which enables simplified campaign trafficking and also preserves the original Ad-ID through a maze of sell-side point solutions and Operational Walled Gardens. This is a key differentiator in the sell-side workflow. Unifying inventory across all Dynamic Ad Insertion opportunities allows sellers to serve ads more quickly, almost in real time, into environments that have traditionally been very hard to serve into and to monetize.Marketing Technology News: Digital Shadows Reveals a 50% Increase in Exposed Data in One Year“With AdBridge for Sellers, we’re bringing our powerful technology and deep expertise to bear on the serious complexities of asset management on the sell-side,” said Extreme Reach CEO and Co-Founder, Tim Conley. “We must make it easier for publishers and programmers to monetize their premium content across every platform by transforming the most fundamental element of campaign execution—the sourcing, preparing and deployment of the ad assets themselves down the waterfall of parties that need them to launch on time and with precision. AdBridge for Sellers leaves sluggish, legacy processes behind in exchange for a modern solution, leveraging powerful technology.”Marketing Technology News: Lightspeed POS Inc. Announces the Acquisition of Chronogolf Ad Distribution PlatformAdBridgeExtreme ReachNewsTim Conleyvideo delivery platform Previous ArticleSDI Marketing Set to Fly High with Launch of New Stand-Alone Loyalty Agency, kiteNext ArticleCalabrio Acquires Teleopti to Create the Global Standard for Customer Experience Intelligence Solution simplifies the complexity caused by today’s fragmented viewership; taps into AI capabilities within VAST tags